How to Price Pressure Washing Jobs
Pressure Washing Pricing Guide
Understanding the Basics of Pressure Washing Pricing
When it comes to pressure washing, pricing is not a one-size-fits-all scenario. It's a blend of art and science, requiring a keen understanding of various factors that influence the final quote. Here's what you need to consider:
Pro tip: Use a tool like Respnsibid or Autobidder to create pricing formulas to simple this process.
1. Assess the Job Scope
Just like the professionals in our video transcript, start by evaluating the extent of the job. Are you dealing with a few dumpsters or an entire driveway? The size and complexity of the job will significantly impact your pricing.
2. Square Footage vs. Time and Materials
Some pressure washing pros prefer to charge based on the square footage, while others consider the time it will take and the materials needed. For instance, charging $150 per dumpster, as mentioned in the transcript, is a straightforward example of a flat-rate pricing model.
3. Market Rates and Competition
Stay competitive by being aware of the industry standards. As our experts suggest, pricing per square footage is often set by the market. Research what others are charging and position your services accordingly.
4. Remote Quoting with Technology
Leverage tools like Google Earth for remote measurements and quotes. This not only saves time but also allows for accurate pricing without the need for a site visit.
5. Experience Counts
With experience, you'll be able to quote more accurately. After a hundred houses or so, you'll have a better gauge of what to charge without needing to visit the site.
Adjusting Prices Over Time
Incremental Increases
Don't be afraid to raise your prices over time. As your skills improve and costs increase, your prices should reflect these changes. A gradual increase keeps you competitive and ensures profitability.
Responding to Market Changes
When external factors like fuel prices spike, it's reasonable to adjust your pricing. Transparency with customers about these changes is key, as shown by the professional who informed his clients about the price increase due to rising gas prices.
Managing Overhead Costs
Minimize Expenses
Keep your overhead low. Pay attention to the cost of chemicals, fuel, and labor. Buying chemicals from suppliers where you can set up a business account, as opposed to big box stores, can lead to significant savings.
Invest in Quality Equipment
Choose equipment that will last, like aluminum reels and stainless fittings, to avoid the corrosive effects of chemicals. This reduces the frequency of replacements and repairs.
When and How to Offer Discounts
Strategic Discounts
Offer discounts judiciously. For instance, providing a discount for a bundle of services can secure a large job or encourage repeat business.
Helping the Community
Consider offering discounts to those in need, such as the elderly or those going through hard times. This not only helps the community but also builds goodwill for your business.
Upselling: The Art of Offering More
Spot Opportunities
Always be on the lookout for additional services you can offer, like window or driveway cleaning. If you notice something else that needs attention, offer to take care of it for an additional fee.
Bundle Services for Savings
Use software like Jobber to bundle services and offer them at a discounted rate. This adds value for the customer and increases your revenue.
Conclusion
Pricing pressure washing jobs is a dynamic process that requires attention to detail, understanding of the market, and a willingness to adapt. By following the insights from our video transcript and the tips outlined in this guide, you'll be well on your way to pricing your pressure washing jobs like a pro.
Remember, providing excellent service is just as crucial as setting the right price. Quality work leads to customer satisfaction, repeat business, and referrals—all of which are invaluable to your success in the pressure washing industry.
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