Top 5 Marketing Methods To Get Pressure Washing Clients

Best Marketing Methods To Get Pressure Washing Customers Fast and Reliable

Method #1: Door Knocking With An Offer

Method #2: Networking and Referrals

Use your inner circle as a recourse to acquire new customers. Your friends and family members may be likely to share your business info and recommend you anytime they come across someone who may need your services.

You can take this method even further by joining networking events and introducing yourself to other business owners with the intent of adding value to them where you can. Get to know other small business owners in your area and send them work and referrals when possible. The more you do this, the more likely they will be to send you work following the law of reciprocity.

The best way to make use of this is to offer your current and existing clients and leads a neighborhood discount and encourage them to refer their friends and family.

Method #3: Flyers And Business Card Guerilla Marketing

Most local grocery stores and gas stations allow you to post a flyer or business card near or around the entrance. This is a great opportunity to get free impressions and attention to your business.

Another great place to leave your business cards are in the pressure washing sections of stores like Lowes, Home Depot and Walmart.

The benefit to this method of marketing is that you are getting impressions and more and more people are becoming familiar with your brand.

You can get professional flyers and business cards printed at staples for very cheap and with same day pickup. We have a few free flyer design templates available that you can edit in Canva and print at your local staples.

Method #4: Google Ads

Google ads are a more expensive but more efficient method of acquiring new leads quickly. Effectively, Google ads will put your business website directly in front of people while they are searching Google for pressure washing companies or a keyword related to your business like soft washing or exterior cleaning.

When doing Google ads, there are a few important things to get right. The first thing includes your landing page. Your landing page is the page that users will see when they click your ad. In most cases the landing page is the homepage of your website.

Generally it is best to have a simple and clear landing page that gives the user what they want without any additional clutter.

The next step of a successful Google ads campaign is your keywords list. It is crucial that you add a complete list of your target keywords that relate to the exact service that you are selling. You can get a free list of keywords for pressure washing here.

Negative keywords are equally important as your main keywords. Negative keywords prevent your ads from being shown to people who are looking on Google for search terms similar to pressure washing such as "washing machines" and "pressure washing equipment".

Method #5: Website/ SEO Strategy

This method is a longer term solution in the branding category but it can generate leads quickly for your pressure washing business if you utilize it to its full ability.

To get the most out of your website you need to drive traffic, traffic leads not only to more leads but more data. Data can be used to make tweaks and edits to your website that will improve the overall opt-in rate.

There are many different ways to drive traffic to your website, including Google ads, post cards, QR code on your print marketing material, local SEO, and social media.

You can get an affordable website optimized for pressure washing and soft washing from The Marketing Contractor.

Local SEO is one of the best methods of driving long term traffic to your site. The best strategy is to optimize your Google Business Profile, optimize your website for onsite SEO, and collect as many 5 star reviews as possible.